April 30, 2018
When Starbucks announced plans to conduct anti-bias training at its 8,000 outlets following the unprovoked arrests of two African-American customers in Philadelphia, UC Berkeley psychologist Rodolfo Mendoza-Denton was at once impressed and skeptical.
A veteran scholar of prejudice, stigma and race relations, Mendoza-Denton is keenly attuned to under-the-radar discrimination that runs counter to the stated values of seemingly progressive individuals and institutions.
“It’s a huge step that most CEOs wouldn’t want to take, and so I applaud them,” says Mendoza-Denton, UC Berkeley’s associate dean of diversity and inclusion and one of four faculty to win this year’s Distinguished Teaching Award
Berkeley News