Division of Equity and Inclusion Communications & Branding

Branding

Berkeley Brand Guidelines: For further brand support and training, please refer to the campus brand website.

Colors

BERKELEY BLUE swatch

Berkeley Blue

Hex 003262 
CMYK 100|71|10|47 
Pantone 282

CALIFORNIA GOLD swatch

California Gold

Hex FDB515 
CMYK 0|32|100|0 
Pantone 123

Founder's Rock Swatch

Founder's Rock

Hex 3B7EA1
CMYK 76|34|21|0 
Pantone 7697

Medalist Swatch

Medalist

Hex C4820E
CMYK 0|34|98|12
Pantone 7550

WELLMAN TILE swatch

Wellman Tile

Hex D9661F
CMYK 0|69|98|12
Pantone 7416

Rose Garden swatch

Rose Garden 

Hex EE1F60
CMYK 0|98|46|0
Pantone 1925

Golden Gate swatch

Golden Gate 

Hex ED4E33
CMYK 1|85|88|0
Pantone 7417

South Hall swatch

South Hall 

Hex 6C3302
CMYK 11|68|95|62
Pantone 7602

Bay Fog swatch

Bay Fog

Hex DDD5C7 
CMYK 5|11|8|12 
Pantone 434

Lawrence blue swatch

Lawrence 

Hex 00B0DA
CMYK 79|0|6|5
Pantone 306

Lap Lane teal swatch

Lap Lane 

Hex 00A598
CMYK 81|0|39|0
Pantone 326

Pacific grey swatch

Pacific

Hex 46535E
CMYK 45|25|16|59
Pantone 431

Sather Gate mint green swatch

Sather Gate

Hex B9D3B6
CMYK 25|2|30|4 
Pantone 558

Ion green swatch

Ion

Hex CFDD45
CMYK 23|0|89|0
Pantone 381

Soybean green swatch

Soybean 

Hex 859438
CMYK 17|0|88|39
Pantone 7746

Stone Pine swatch

Stone Pine

Hex 584F29
CMYK 40|40|80|55 
Pantone 450

Logos

Email Signatures

VCEI staff are encouraged to use the following template for their email signature:

Standard information:
Optional add-ons include:

Example: 

Ashley Villanueva (she/her)
Director of Communications
Division of Equity & Inclusion  
University of California, Berkeley
xučyun Territory - Unceded Ohlone Land

Letterhead and Memo Templates

Please make a copy of the linked Google docs to use templates. 

Powerpoint and Slidedeck Templates

Google Form Header Templates

Photos and Videos

Ordering Branded Items

If you are responsible for ordering merchandise or apparel for your team or upcoming events, be sure to review the licensing requirements to protect UC Berkeley’s Intellectual Property. The Licensing Program works to strengthen and advance the image of the University while creating brand awareness in the retail marketplace. Campus Intellectual Property on products, no matter what the use, needs to be done by a licensed vendor and may have different use guidelines than those for digital media. Check out the Licensing 101 doc. and find more information on the Licensing website.

Event Accessibility

Pre-Event 

  • Consider including in the event description when applicable:  

    • Event Media Notice: Photographers will be taking pictures and/or videos of the event and its participants; if you want to opt out of being included in any public photography or videography, please notify an event organizer. 

    • COVID-19: We cannot guarantee that all guests attending the event have been vaccinated. Please review current UC Berkeley COVID-19 policies and resources. This information may be updated at any time and changes to local and state health regulations may alter event plans.

    • Accommodations: If you require an accommodation for effective communication (ASL interpreting/CART captioning, alternative media formats, etc.) or information about campus mobility access features in order to fully participate in this event, please contact our access coordinator, [insert contact info] with as much advance notice as possible and at least 7-10 days in advance of the event.

  • Request that any presenters with slide decks adhere to the color contrast requirements

During Event 

Post-Event 

Public Relations

  • Press Release Template
  • The Events Speaker Database is an internal website housing a growing database of campus speakers — faculty and staff — for events. Launched in late June 2023, it requires a CalNet login to access and includes info on speakers' areas of expertise, at which events they have appeared, and more. The website was a collaboration between the External Relations and Marketing Communications teams within External Relations & Marketing Communications. Anyone with a CalNet ID can submit a speaker for the database!

Communications Channels

The team manages the following publications and platforms: 

Divisional Newsletter 

The newsletter for current divisional staff and is shared once a month to an email list of 200. Submit content for the newsletter.

Websites 

We publish news stories, blogs, community spotlights, events, resources, reports, and more on the Equity and InclusionThriving, and Multicultural Education Program websites.

Events 

The division's events are centralized in the campus calendar: https://events.berkeley.edu/DiversityThere are a few methods to share events with us: 

Social Media

We share news, events, photos, and other items of interest on the following channels: Facebook | Instagram | LinkedIn | YouTube #LeadwithLove

Training and Resources 

Canva Essential Training

Canva Essential Training is a LinkedIn Learning e-course that helps us move from the practice of trial & error to using the features available within the Canva resource library. This course outlines some hard skills practice that helps learners create projects, review artificial intelligence design features, understand tools to manage their brand, and more.

Communications/Marketing Learning Pathway

Are you new to the university and responsible for marketing tasks, or are you a hiring manager looking for new communications staff? Check out the new Grow Your Journey Learning Pathway for Communications and Marketing. The Communications/Marketing Learning Pathway outlines an employee’s first five years at UC Berkeley and what learning opportunities would be most relevant in each period. We’ve included a combination of resources to get you off on the right foot, whether you are in a generalist position or a more specialized role.

Style Guide

Coming soon