Communications Hub

Branding

Berkeley Brand Guidelines: For further brand support and training, please refer to the campus brand website.

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Colors

Our color palette helps us express our personality and elevate our identity — leading with Berkeley Blue and California Gold. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive image or visual story. The UC Berkeley color palette has two layers: primary and secondary palettes.

Check out the "Find a color pairing" tool on the UC Berkeley brand site (navigate to Visual Identity > Color and scroll to the bottom of the page). This tool allows you to pick any brand color and will return a list of color pairing that are acceptable under the Web Content Accessibility (WCAG) guidelines. Bringing all of our websites into alignment with WCAG guidelines is a top priority, and so please use this tool as a reference when applying the new brand colors to your site(s) and other digital content. 

Logos

All unit lockups must be produced by the Office of Communications & Public Affairs. To request a set of logo lockups, please email us at brand@berkeley.edu. You will receive a package of all applicable lockup style variations, in all five colorways, in a variety of file formats including png, svg, eps, and pdf. Request a lock up.

Division of Equity and Inclusion: 

If other formats are needed, please reach out to vceicomms@berkeley.edu. 

Division of Equity and Inclusion logo horizontal (blue on white)

Horizontal Lockups (Default)

Division of Equity and Inclusion logo vertical/stacked (blue on white)

Vertical Lockups

Thriving Initiatives

UC Berkeley Thriving Initiatives logo (blue on white)

Vertical Lockups | Horizontal Lockups | Artwork

Divisional Logos 

Departmental Branding

Need help exporting .eps files? Visit this LinkedIn Learning Adobe Illustrator Exporting Files tutorial. 

Email Signatures

VCEI staff are encouraged to use the following template for their email signature:

Standard information:
Optional add-ons include:

Example: 

Ashley Villanueva (she/her)
Director of Communications
Division of Equity & Inclusion  
University of California, Berkeley
xučyun Territory - Unceded Ohlone Land

Letterhead and Memo Templates

Please make a copy of the linked Google docs to use templates. 

Zoom Backgrounds

Powerpoint and Slidedeck Templates

Google Form Header Templates

Photos and Videos

Business Cards

Staff may order Division of Equity and Inclusion business cards through the UC Print Storefront. Turnaround time is 5-7 business days. Costs range from $71-167 for 250-1,000 cards. Please have your chartstring information ready. Email DM.Stationery@ucsf.edu with any questions. 

Proof of E&I business cards

Graphic Design Support & Ordering Branded Items

Please share all major external materials (reports, new websites) with the E&I Communications team to confirm alignment with approved language and design.

If you are responsible for ordering merchandise or apparel for your team or upcoming events, be sure to review the licensing requirements to protect UC Berkeley’s Intellectual Property. The Licensing Program works to strengthen and advance the image of the University while creating brand awareness in the retail marketplace. Campus Intellectual Property on products, no matter what the use, needs to be done by a licensed vendor and may have different use guidelines than those for digital media. Check out the Licensing 101 doc. and find more information on the Licensing website.

If you require design support that is beyond our in-house capacity (e.g., you need a designer for a report), please explore UpWork or we can recommend graphic designers. 

Event Flyer Templates

Adobe Express Event Flyer Templates

Event Accessibility

Pre-Event 

  • Consider including in the event description when applicable:  

    • Event Media Notice: Photographers will be taking pictures and/or videos of the event and its participants; if you want to opt out of being included in any public photography or videography, please notify an event organizer. 

    • COVID-19: We cannot guarantee that all guests attending the event have been vaccinated. Please review current UC Berkeley COVID-19 policies and resources. This information may be updated at any time and changes to local and state health regulations may alter event plans.

    • Accommodations: If you require an accommodation for effective communication (ASL interpreting/CART captioning, alternative media formats, etc.) or information about campus mobility access features in order to fully participate in this event, please contact our access coordinator, [insert contact info] with as much advance notice as possible and at least 7-10 days in advance of the event.

  • Request that any presenters with slide decks adhere to the color contrast requirements

During Event 

Post-Event 

Public Relations and Media Interviews

The Communications team can partner with you to develop talking points, prep for interviews, and develop op-eds or letters to the editor.

  • Press Release Template
  • The Events Speaker Database is an internal website housing a growing database of campus speakers — faculty and staff — for events. Launched in late June 2023, it requires a CalNet login to access and includes info on speakers' areas of expertise, at which events they have appeared, and more. The website was a collaboration between the External Relations and Marketing Communications teams within External Relations & Marketing Communications. Anyone with a CalNet ID can submit a speaker for the database!
  • UC Berkeley Media Training on Demand
  • Best practices for op-eds from TIME Magazine Senior Editor Kathryn Cramer Brownell

Communications Channels

The team manages the following publications and platforms: 

Divisional Newsletter 

The newsletter for current divisional staff and is shared once a month to an email list of 200. Submit content for the newsletter. Partner newsletters to support: 

Websites 

We publish news stories, blogs, community spotlights, events, resources, reports, and more on the Equity and Inclusion, Thriving, and Multicultural Education Program websites.

Events 

The division's events are centralized in the campus calendar: https://events.berkeley.edu/Diversity. There are a few methods to share events with us: 

Social Media

We share news, events, photos, and other items of interest on the following channels: Facebook | Instagram | LinkedIn | YouTube #LeadwithLove

Training and Resources 

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Canva Essential Training

Canva Essential Training is a LinkedIn Learning e-course that helps us move from the practice of trial & error to using the features available within the Canva resource library. This course outlines some hard skills practice that helps learners create projects, review artificial intelligence design features, understand tools to manage their brand, and more.

Communications/Marketing Learning Pathway

Are you new to the university and responsible for marketing tasks, or are you a hiring manager looking for new communications staff? Check out the new Grow Your Journey Learning Pathway for Communications and Marketing. The Communications/Marketing Learning Pathway outlines an employee’s first five years at UC Berkeley and what learning opportunities would be most relevant in each period. We’ve included a combination of resources to get you off on the right foot, whether you are in a generalist position or a more specialized role.

Social Media Guidance

Request a Website Update

E&I Newsletter Content Submission Form

Share your news with us

This may be shared across our social media channels, websites, and newsletters.

Style Guide

Coming soon